The three-day 29th Beijing International Radio, Film and Television Exhibition (BIRTV 2020) opened online at 9 am on August 18, 2020. The first day of the exhibition attracted many people in the industry to eagerly participate in communication and exchanges.

At this exhibition, Luxin-Rio brought its leading products and services to the exhibition. For the first time, it used the form of live broadcast to discuss new trends in the post-epidemic era with industry partners online through the Internet. At the same time, it will be shown to everyone through the online exhibition hall. Fangwei helps theaters resume work, empowers innovation in the projection industry, and opens a new phase of high-quality integrated development

Shandong Luxin-Rio Film and Television Technology Co., Ltd. is an entertainment technology company based on the global theater Internet of Things deployment, integrating the construction and operation of the theater Internet of Things platform, the development of theater automation control systems, and the R&D and manufacturing of high-end cultural equipment. It is the world's leading 3D /4D film and television equipment, software and services and other overall solution providers. Its cinema IoT services and cinema automation software systems have attracted the attention of the global market. Cinema 3D/4D series products have provided services for more than 70,000 cinema screens worldwide, with a reach Over 40%, establishing an excellent brand image for the Asia-Pacific region and even the global film projection industry.

Efficient 3D integration solution leads the trend of smart cinema projection

Luxin-Rio is one of the first companies in the country to develop, produce and sell 3D polarized glasses, and is also a 3D polarized glasses supplier for major well-known cinemas and theme parks. Under the new epidemic prevention situation, the company upgraded and improved the cinema 3D glasses smart rental and sales platform to provide partners with a flexible and convenient business model, which greatly facilitates the management and revenue generation of cinemas and reduces policy risks.

In response to the common problems of 3D projection in theaters, Luxin-Rio has joined hands with its brands Volfoni® and Shenzhen Time China Film to take the revolutionary and innovative product developed independently-nano screen as the core, from 3D glasses, 3D projection equipment, screens, etc. In terms of integration and upgrading, a new clear and efficient 3D cinema solution was launched to achieve a "comprehensive crosstalk rate" of less than 0.5%, leading cinema partners to open a new trend of smart projection.

The nano screen adopts the latest micro-hole design. Compared with the traditional metal screen, the contrast ratio is increased by 10 times and the light efficiency is increased to 85%. Nano-precision white cloth surface coating technology brings a new luxury experience of ultra-high light efficiency, ultra-high resolution, clear and no ghosting.

Diversified 4D entertainment scenes empower and upgrade the theater

MX4D® dynamic special effects theater has developed rapidly since entering the Chinese market in 2015, covering major ticket warehouse cities across the country. It has many advantages such as high quality, high cost performance, low maintenance cost, energy saving and environmental protection, and simultaneous release of 4D versions of movies to provide immersive The viewing experience of the environment is well-known all over the world, and it brings a multi-dimensional 4D theater overall solution for the optimization and upgrading of more theater-line theater products, and environmental special effects.

With superior product quality and outstanding service quality, it has won unanimous praise in the industry. Cooperative customers include but not limited to Wanda, AMC, Cineworld, Jinyi, Dadi, Emperor, etc.

The company provides stable and high-quality 4D special effects cinema equipment and programming services for domestic and foreign cinema brand giants. The unique air drive system provides the audience with a smooth and comfortable dynamic body feel, creating a first-class interactive and immersive movie viewing experience.

At the exhibition, Luxin-Rio showed everyone the diversified 4D entertainment scene plan of the theater, breaking through the monotonous operation mode of the theater, optimizing the theater entertainment scene operation mode, empowering the theater to upgrade and value-added, and grandly recommending the MX4D dynamic e-sports network theater, Pan-entertainment interactive technology products such as MX4D dynamic special effects flying theater and MX4D VR dynamic special effects off-road vehicles help partners improve market competitiveness.

AAM Cinema's overall software service support solves urgent needs

This year, the film industry has been severely affected by the epidemic, and theaters are facing various difficulties in resuming work. After the epidemic, theaters have a deeper understanding and thinking about the control of operating costs. The shortage of manpower, or the newcomers on duty who are not familiar with the projection operation, etc., will bring about many projection problems. For the above problems, the overall software solution of AAM theater can help theaters meet their urgent needs.

Luxin-Rio's own brand AAM is a company focused on providing TMS+NOC overall software solutions and service support for digital cinema, serving nearly 50,000 screens in China and overseas markets.

AAM has the world’s largest cinema IoT platform based on the cloud and globally deployed NOC operation and maintenance center with independent intellectual property rights, providing smart projection control, central projection management, projection supervision, financial leasing risk management, equipment life cycle management and All-round services such as electronic distribution of screening content help theaters save labor costs and reduce screening accidents, realize intelligent scientific management, and promote the process of unmanned screening in China's theaters.

One-stop equipment integration and leasing services to boost the long-term development of theaters

Luxin-Rio's integrated business covers mainstream digital cinema equipment, including hardware equipment such as digital projectors, servers, 3D equipment, 4D cinemas, sound reproduction equipment, silver screens, seats, and lobby splicing screens. Through strategic cooperation with major leading brands in the industry, from equipment selection, theater configuration, to installation and maintenance, we provide all major cinema customers with a complete set of technologically advanced professional equipment and high-quality services at a competitive price.

At the same time, with the help of a strong financial service platform, Luxin-Rio can provide customers with a variety of flexible cooperation methods and financial support, and form long-term partnerships with many theater customers, laying a good foundation for the long-term development of customers and the company's business.

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BIRTV 2020 online exhibition homepage

(Https://www.birtv.com/)

Browse [Online Pavilion] to get the content of the exhibition.